Longman Dictionary of Contemporary English - personalize

also ise BrE v T usually passive 1 to put your name or initials on something, or decorate it in your own way to show that it belongs to you  (Why not do something to personalize your office?) 2 to make something suitable for someone's particular needs or desires  (The bank is trying to personalize its service to customers.) 3 to change the subject of your remarks, arguments etc so that they are more concerned with personal matters or relationships than with facts  (In the later stages the campaign became highly personalized.) - personalized adj - personalization n